Company & product sites
- Detected changes with before/after, captured on your cadence
- Primary-source signal — the company's own words, not an inferred score
B2B Technology & SaaS Intelligence
B2B Intelligence, Verified Per Company. Across Product, Pricing, Tech Stack, And Hiring.
Crawlify continuously monitors the sources that tell you what's changing inside your market. Company and product sites, pricing pages, job boards and ATS pages, review platforms, and app marketplaces. The engine detects what changed, correlates it against your account list, and delivers the signal to your CRM at 99.5% verified field accuracy.
The Problem
B2B Signals Are Public, Scattered, And Stale By The Time Your Team Acts On Them.
Signal scatter.
The signal that a competitor repositioned lives on their pricing page. The signal that an account is scaling lives on their careers page. The signal that a prospect adopted a rival lives in a job description's tech-stack list. The signal that a champion left lives on LinkedIn. No single tool watches all of these, so your team pieces the picture together by hand, one tab at a time, and usually too late.
Intent data you can't trace.
Most buyer-intent products hand you a score and ask you to trust it. You can't see which page moved, when it moved, or why the account got flagged. When an AE asks "why is this account hot?", the honest answer is "the vendor says so." A signal you can't trace back to a source is a signal your reps won't act on.
Enrichment goes stale the day it lands.
Firmographic and technographic data ages fast. Headcount, tech stack, pricing, and leadership all change between the day the record was built and the day your rep opens it. A static enrichment file is a photograph of a market that has already moved. What sales actually needs is the change, caught when it happens, not the snapshot.
The Data Product
Verified B2B signals. Structured, source-traceable, delivered decision-ready.
Every pricing change, job posting, tech-stack detection, and company event carries the verifier ID, the timestamp, the before/after, and the source URL. The audit trail is the answer to "why is this account flagged?"
99.5% accuracy
New feature and product launches, changelog and release-note changes, roadmap page updates, deprecation notices, integration and marketplace listings, positioning and homepage messaging changes.
Provenance
One verified record, end to end.
Every company signal ships with the detected change, the before and after, the source URL, the capture timestamp, and the verifier ID. When a rep asks why the account is flagged, the record answers — a score can't.
Talk to ussignal_record.json
{
"company_id": "acme-analytics",
"company_name": "Acme Analytics Inc.",
"domain": "acmeanalytics.com",
"hq_country": "US",
"employee_range": "201-500",
"signal_type": "pricing_change",
"signal_summary": "Introduced usage-based Enterprise tier; removed public pricing on top plan",
"detected_change": {
"field": "pricing_page",
"before": "3 published tiers with prices",
"after": "2 published tiers + 'Contact sales' on Enterprise"
},
"correlated_signals": ["hiring_surge_sales", "series_b_funding"],
"tech_stack_detected": ["Snowflake", "dbt", "Segment"],
"open_roles": 14,
"source_page": "pricing",
"captured_at": "2026-08-11T09:14:02Z",
"verifier_id": "hv-6104",
"source_url": "https://acmeanalytics.com/pricing",
"verified_fields": ["signal_type", "detected_change", "source_url", "captured_at"]
}Sources & Coverage
We monitor the sources that tell you what's changing in your market.
Job boards & ATS pages
- Greenhouse, Lever, Ashby, Workday, SmartRecruiters, Recruitee
- LinkedIn Jobs (public), Indeed, Wellfound
- Hiring surges and freezes by function, role seniority, tech-stack mentions in JDs, role location and jurisdiction
Review & marketplace platforms
- G2, Capterra, TrustRadius, Gartner Peer Insights
- Salesforce AppExchange, Shopify App Store, HubSpot Marketplace, Atlassian Marketplace, Chrome Web Store
- Review velocity and sentiment, new listings, category movement, integration additions
Funding, news & content
- Funding and M&A: Crunchbase-visible signals, press releases, SEC filings where public
- Trade press and newsroom pages, executive-change announcements
- Public LinkedIn company pages for leadership and headcount trajectory signals (public data only, compliance-first)
Who it's for
Built for the teams that run on account signals.
Sales & RevOps
Trigger-based signals delivered to Salesforce or HubSpot, mapped to your account list. A pricing change, a hiring surge, or a funding event on a target account becomes a sequenced play, not a missed window.
Competitive & Product Intelligence
Track competitor launches, pricing and packaging changes, positioning shifts, and changelog activity. Structured feed for battlecards and win/loss reviews, every change source-traceable back to the page it came from.
Marketing & Demand Gen
Buyer-intent signals you can actually explain to sales. See which accounts are moving and why, feed your ABM platform, and route the reasoning alongside the score.
Data & Enrichment Teams
Firmographic and technographic data refreshed on change, not on a stale annual cycle. Clean, verified records with per-field provenance for your warehouse and your CDP. Front-line data engineering handled.
Talent & Recruitment Intelligence
Hiring signals across ATS pages and job boards: surges by function, competitor talent movement, tech-stack mentions in JDs, and role location by jurisdiction. For recruiters selling to talent teams, and for your own competitive hiring intelligence.
How It Works
Four verbs. One engine.
Monitor
The engine continuously watches any web source you name. Portals, marketplaces, PDFs, filings, review sites, ad libraries. Configurable per industry, per source, per cadence. Durable workflows that survive failure and keep running.
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Detect
AI classifies every observed change. Price movement, new listings, structural change, sentiment shift, filings, launches. Every classification carries a confidence score. Low-confidence records route to human review. Verified accuracy runs at 99.5% at the field level, with verifier ID and timestamp on every record.
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Correlate
Detected signals join your live data. Your CRM, your warehouse, other Crawlify streams. Cross-signal correlation surfaces composite events. A price drop plus a new ad campaign plus a PDP rewrite reads as one repositioning signal, not three unrelated alerts.
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Act
Signals become actions. REST API, webhooks, warehouse writes, CRM updates, workflow triggers, Slack routing. On your schedule, in your systems, source-traceable end to end.
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Stage 1 of 4: Monitor
How It Compares
Where Crawlify fits in your B2B intelligence stack.
| Capability | ZoomInfoenrichment | Bomboraintent scores | Crunchbasecompany events | Crawlify |
|---|---|---|---|---|
| Firmographic / company data | Yes | Limited | Yes | Yes |
| Buyer-intent signals | Yes | Yes | No | Yes |
| Signal provenance (why is this account flagged?) | No | No | Partial | Yes |
| Pricing / packaging change tracking | No | No | No | Yes |
| Tech-stack / technographic signals | Yes | No | No | Yes |
| Hiring / talent signals | Partial (scoops) | No | No | Yes |
| Funding / M&A events | Yes | No | Yes | Yes |
| Per-record provenance (verifier ID + timestamp) | No | No | No | 99.5% SLA |
| Delivery (Salesforce, HubSpot, Snowflake, S3, REST, webhooks, Slack) | Yes | Yes | Yes | Yes |
| Pricing shape | Enterprise annual | Enterprise annual | Tiered subscription | Scoped to sources and SKU set. Talk to us |
Use Cases
What B2B tech teams build on Crawlify.
Pricing-change triggers for a SaaS sales team
A mid-market SaaS company monitored 400 target accounts and 12 direct competitors for pricing-page and packaging changes. Crawlify surfaced a competitor moving its mid-tier behind "Contact sales" — a gating change that put 30 of their accounts back in play within a week. Each alert carried the before/after and the source URL, so AEs opened the play knowing exactly what changed. Delivered to Salesforce with Slack routing to the owning rep.
Hiring-signal outbound for an infrastructure vendor
An infrastructure vendor tracked ATS pages and job boards across 600 target accounts for hiring surges in Platform and Security functions — a proxy for a scaling engineering org and a buying window. Crawlify detected role spikes, pulled tech-stack mentions from the job descriptions, and correlated against funding events. Signals routed into the outbound sequencing tool as trigger-based plays, with each account's "why now" traceable to the specific postings.
Competitive intelligence feed for a product marketing team
A product marketing team tracked 15 competitors' changelogs, release notes, pricing pages, and G2 review velocity. Every change was captured with a source URL and timestamp and fed into a shared workspace, keeping battlecards current without manual tab-checking. When a competitor shipped a headline feature, the team knew the same day and updated positioning before the next deal cycle.
Frequently asked questions
Those tools give you firmographic data and an intent score. Crawlify gives you the traceable change behind the score — which pricing page moved, which role got posted, which tech was added, and when. We complement an enrichment tool rather than replace it: they own the contact directory, we own the change signal. If your reps won't act on a score they can't explain, that's the gap we fill.
Account Signals Your Reps Will Actually Act On.
For your go-to-market team
Working in sales, RevOps, competitive intelligence, marketing, or talent? Talk to us about how the engine can be tuned to your account list, your competitors, and the signals that trigger a play.
Get a Data Sample
For your intelligence product
Building a sales intelligence, ABM, or enrichment product and need verified company-level change signals? Talk to us about a data partnership.
Become Data Partner